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学者姓名：林榅荷
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Innovation and entrepreneurship vitality, as a key factors in the development of the digital economy, significantly affects both regional economic development and residents' consumption capacity. On the basis of the panel data of 31 provinces and cities in China from 2010 to 2022, this paper explores the impact of regional innovation and entrepreneurship vitality on residents' leisure consumption potential and its internal mechanism. Research has shown that innovation and entrepreneurship vitality drives leisure consumption potential. Furthermore, regional innovation and entrepreneurship vitality can effectively increase educational investment, which in turn increases residents' leisure consumption potential. Although scientific and technological investment can significantly increase innovation and entrepreneurship vitality, it curtails the development of residents' leisure consumption potential. In addition, there are significant differences in the effect of regional innovation and entrepreneurial vitality on residents' leisure consumption potential in different policy environments and demographic structure. Diverse policies help to better stimulate regional innovation and entrepreneurship influence on residents' leisure consumption. The development of innovation and entrepreneurship vitality can effectively stimulate the leisure consumption potential of residents in areas with low population mobility, which compensate for the decrease of leisure consumption due to the lack of external population. On the basis of the inconsistency between economic development and residents' spiritual needs in China's major contradictions, this study further explores the coordination between scientific and technological development and individuals' needs for a better life, and further complements and justifies the literature in the field of innovation and consumption.
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| GB/T 7714 | Cai, Yunying , Lin, Wenhe , Zhong, Jinfa et al. How regional innovation and entrepreneurship vitality affects residents' leisure consumption potential-utility differences between educational investment and scientific and technological investment [J]. | PLOS ONE , 2025 , 20 (2) . |
| MLA | Cai, Yunying et al. "How regional innovation and entrepreneurship vitality affects residents' leisure consumption potential-utility differences between educational investment and scientific and technological investment" . | PLOS ONE 20 . 2 (2025) . |
| APA | Cai, Yunying , Lin, Wenhe , Zhong, Jinfa , Hu, Qiqi , You, Yaqing . How regional innovation and entrepreneurship vitality affects residents' leisure consumption potential-utility differences between educational investment and scientific and technological investment . | PLOS ONE , 2025 , 20 (2) . |
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The advent of artificial intelligence has introduced novel alternatives to traditional human endorsers, but how to boost the persuasiveness of virtual endorsers remains to be explored. The existing literature has predominantly focused on the inherent characteristics of virtual endorsers, yet overlooked the scenic construction in which these endorsers display products. Drawing on media richness theory, this research undertakes four experiments to demonstrate that virtual endorsers lead to lower purchase intention than real endorsers (Studies 1-4). Besides, this effect is attributed to a higher perceived risk triggered by lower information richness (Study 2). Further, the negative effect of virtual endorsers on purchase intention can be mitigated by physical presence (Study 3) and pictorial distance (Study 4). Specifically, when physical presence is high or pictorial distance is large, the perceived risk associated with virtual endorsers decreases, thereby enhancing purchase intention. This research enriches the human-computer interaction literature by incorporating scenic elements into display design and provides actional insights for brand promotion with virtual endorsers on social media platforms.
Keyword ：
media richness theory media richness theory perceived risk perceived risk physical presence physical presence pictorial distance pictorial distance purchase intention purchase intention Virtual endorsers Virtual endorsers
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| GB/T 7714 | Ruan, Chenhan , Chen, Di , Zhang, Xiaoyang et al. How scenery shapes virtual endorser effectiveness: the role of physical presence and pictorial distance [J]. | BEHAVIOUR & INFORMATION TECHNOLOGY , 2025 . |
| MLA | Ruan, Chenhan et al. "How scenery shapes virtual endorser effectiveness: the role of physical presence and pictorial distance" . | BEHAVIOUR & INFORMATION TECHNOLOGY (2025) . |
| APA | Ruan, Chenhan , Chen, Di , Zhang, Xiaoyang , Lin, Wenhe , Hu, Qiqi , Chen, En-hao . How scenery shapes virtual endorser effectiveness: the role of physical presence and pictorial distance . | BEHAVIOUR & INFORMATION TECHNOLOGY , 2025 . |
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在全球气候变化与城市生态问题凸显的背景下，森林“四库”理念为城市绿色转型和可持续发展提供了新思路。文章将森林“四库”理念与生态城市发展相结合，旨在为生态城市建设提供指导。文章遵循“明体达用，体用贯通”的原则，采用文献研究法、逻辑分析法，深入剖析森林“四库”理念促进生态城市发展的理论逻辑和实践路径。研究发现：理论上，森林“四库”理念从优化生态网络、升级绿色产业到推动生态共建共享来增进城市生态韧性、经济转型和社会福祉。具体而言，森林“四库”通过调节水文，提升城市水资源管理能力；发展绿色经济，促进城市产业转型；丰富食物来源，保障城市粮食安全；应对气候变化，提升城市宜居性。实践层面，生态城市的发展应以系统性规划明确空间布局与功能分区，通过植被配置构建生态载体，继而以资源循环技术放大森林“四库”效能，依托动态监测系统实施优化管理策略，最终通过公众参与形成社会共治机制。即按照“系统协同—空间落地—效能提升—动态管控—社会共治”的路径，提升城市发展水平。文章创新之处在于剖析了森林“四库”理念与生态城市发展之间的理论逻辑，丰富了森林“四库”理念促进生态城市发展的研究。鉴于生态城市建设的复杂性，未来研究应持续创新，进一步完善森林“四库”理念应用策略，以实现城市与自然和谐共生，推动人类可持续发展。
Keyword ：
实践路径 实践路径 森林“四库” 森林“四库” 理论逻辑 理论逻辑 生态城市 生态城市
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| GB/T 7714 | 黄九祯 , 林榅荷 , 蔡云英 . 森林“四库”理念促进生态城市发展路径研究 [J]. | 林业经济 , 2025 , 47 (01) : 78-86 . |
| MLA | 黄九祯 et al. "森林“四库”理念促进生态城市发展路径研究" . | 林业经济 47 . 01 (2025) : 78-86 . |
| APA | 黄九祯 , 林榅荷 , 蔡云英 . 森林“四库”理念促进生态城市发展路径研究 . | 林业经济 , 2025 , 47 (01) , 78-86 . |
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Under the influence of the pandemic and economic slowdown, real estate companies are facing severe financial risk, which has become a focal point of widespread concern. This study constructs a financial health evaluation model for real estate development enterprises on the basis of the entropy-VIKOR algorithm. Using China as a case study, this research selects real estate companies listed on the Shanghai and Shenzhen Stock Exchanges before the end of 2016 as the sample for empirical analysis. Sensitivity and validity analyses were conducted using 2020 data to ensure the robustness of the financial health evaluation model. The study identifies accounts receivable turnover and the interest coverage ratio as key secondary indicators of financial health in real estate companies, whereas operational capacity and debt repayment ability are critical primary indicators. The model is insensitive to weight perturbations, suggesting that its evaluation results are valid and predictive. Additionally, the pandemic and changes in the macroeconomic environment have negatively impacted corporate financial conditions, but internal adjustments and optimization strategies have contributed to the recovery of financial health. Finally, we analyze the research findings and provide targeted recommendations, with the aim of enabling real estate enterprises to respond better to macroeconomic and policy changes, thereby enhancing their financial health and market competitiveness.
Keyword ：
entropy-VIKOR entropy-VIKOR evaluation model evaluation model financial risk financial risk real estate companies real estate companies
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| GB/T 7714 | Wang, Wenbao , Lin, Wenhe , Chen, Enhao et al. A Study on the Financial Health of Listed Real Estate Companies via Multicriteria Decision-Making Methods [J]. | DISCRETE DYNAMICS IN NATURE AND SOCIETY , 2025 , 2025 (1) . |
| MLA | Wang, Wenbao et al. "A Study on the Financial Health of Listed Real Estate Companies via Multicriteria Decision-Making Methods" . | DISCRETE DYNAMICS IN NATURE AND SOCIETY 2025 . 1 (2025) . |
| APA | Wang, Wenbao , Lin, Wenhe , Chen, Enhao , Zheng, Zhizhuan . A Study on the Financial Health of Listed Real Estate Companies via Multicriteria Decision-Making Methods . | DISCRETE DYNAMICS IN NATURE AND SOCIETY , 2025 , 2025 (1) . |
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The task of reducing carbon emission intensity is difficult for manufacturing firms in China under the national goal of "carbon peaking and carbon neutrality". Numerous studies have confirmed the inhibitory impact of ESG performance on carbon emission intensity; nevertheless, the significance of ESG rating divergence as a derivative of ESG ratings has been neglected. Therefore, this study selects Chinese A-share listed manufacturing firms from 2011-2022 as a research sample and empirically examines the impact of ESG rating divergence on the carbon emission intensity of Chinese manufacturing firms via a higher-order fixed effects model. The study revealed that (1) ESG rating divergence creates disincentives for manufacturing firms to increase carbon emission intensity; (2) ESG rating divergence leads to an increase in corporate carbon emissions by inhibiting incentives for green innovation; and (3) mitigating financial constraints and enhancing digital transformation in enterprises diminishes the impact of ESG rating divergence on the carbon emissions of manufacturing firms. Furthermore, enterprise digital transformation can exert a moderating influence on both the initial and subsequent stages of the "ESG performance -> green innovation -> carbon emission intensity" pathway, predominantly in the initial phase. (4) The impact of ESG rating divergence on carbon emission intensity varies depending on the ownership, industry, geography, and level of competitiveness of manufacturing enterprises. The findings not only provide empirical evidence on the feasibility of expanding the standardization of ESG ratings within China's regulatory framework but also provide useful inspiration for Chinese firms to reduce their carbon emission intensity and achieve sustainable development.
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| GB/T 7714 | Deng, Jialu , Lin, Wenhe , Huang, Jiuzhen et al. Research on the impact of the ESG rating divergence of manufacturing firms on carbon emission intensity [J]. | PLOS ONE , 2025 , 20 (6) . |
| MLA | Deng, Jialu et al. "Research on the impact of the ESG rating divergence of manufacturing firms on carbon emission intensity" . | PLOS ONE 20 . 6 (2025) . |
| APA | Deng, Jialu , Lin, Wenhe , Huang, Jiuzhen , Cai, Yunying , Wang, Wenbao . Research on the impact of the ESG rating divergence of manufacturing firms on carbon emission intensity . | PLOS ONE , 2025 , 20 (6) . |
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PurposeIn order to analyze the role of positive humor in the current market environment, this paper investigates the path of the brand's self-enhancing humor on consumers' brand attitude. The brands are further divided by different genders and different popularity to make the results of the study more relevant and accurate.Design/methodology/approachThis study uses an experimental approach to analyze the impact of brand's self-enhancing humor on consumer brand attitude. This study was conducted on Credamo (https://www.credamo.com/#/), the largest data collection website in China with a database of over 3 million participants with a wide range of demographic variables.FindingsThe study found that: (1) the brand's self-enhancing low humor (vs self-enhancing high humor) can significantly enhance consumers' brand attitude; (2) consumers' brand confidence mediates the influence of self-enhancing humor on consumers' brand attitude; (3) brand gender plays a moderating role, and brand awareness mediates consumer brand confidence.Research limitations/implicationsThis study conducted experiments only on cell phone and shampoo (two types of product brands).Practical implicationsThis study helps brands to avoid the blind use of self-enhancing humor, and helps brands to appropriately apply positive humor in marketing.Social implicationsThe influence of brand humor marketing in the context of social media is analyzed in depth, which helps brands to improve their marketing methods and further enhance consumers' consumption experience and happiness.Originality/valueThe study breaks the stereotype of "humor first", explores the mechanism of the influence of self-enhancing humor on consumer brand attitude.
Keyword ：
Brand awareness Brand awareness Brand gender Brand gender Consumer brand attitude Consumer brand attitude Consumer brand confidence Consumer brand confidence Self-enhancing humor Self-enhancing humor
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| GB/T 7714 | Lin, Wenhe , Cai, Yunying , Zhang, Lingrui et al. Humor as excellence? A study of the effect of self-enhancing humor on consumer brand attitude [J]. | ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS , 2025 , 37 (11) : 3482-3498 . |
| MLA | Lin, Wenhe et al. "Humor as excellence? A study of the effect of self-enhancing humor on consumer brand attitude" . | ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS 37 . 11 (2025) : 3482-3498 . |
| APA | Lin, Wenhe , Cai, Yunying , Zhang, Lingrui , Weng, Zhiqiang . Humor as excellence? A study of the effect of self-enhancing humor on consumer brand attitude . | ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS , 2025 , 37 (11) , 3482-3498 . |
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Quality promotes agriculture and branding strengthens agriculture. The branding of agricultural product is a driving force for agricultural development and an effective choice for realizing farmers' income, agricultural efficiency and rural development. On the basis of the TAM model and the theory of persuasion knowledge, this paper uses multiple linear regression and stepwise regression to study the influence mechanism of key opinion leader on the brand advocacy of agricultural product from the perspective of key opinion leader. The results show that: key opinion leader' professionalism, product involvement, and interactivity have a significant positive effect on the promotion of agricultural product brands, while reputation has no significant effect on the promotion of agricultural brand advocacy; key opinion leader' professionalism, product involvement, interactivity, and reputation significantly promote consumer trust; and consumer trust plays a partial mediating role in the influence of key opinion leader on the brand advocacy of agricultural product. The study integrates a theoretical model for analyzing the impact of key opinion leader on agricultural brand advocacy, and the findings help complement related research on influencer marketing and agricultural brand advocacy. The conclusions of the study provide suggestions for agribusinesses to carry out brand marketing in new media, which can help create a clear and satisfying online consumption environment for consumers.
Keyword ：
Agricultural product Agricultural product Brand advocacy Brand advocacy Consumer trust Consumer trust Key opinion leader Key opinion leader Live streaming Live streaming
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| GB/T 7714 | Lin, Wenhe , Cai, Yunying , Su, Yuechan et al. Influence of key opinion leader on the brand advocacy of agricultural product: taking Taobao live streaming as an example [J]. | CURRENT PSYCHOLOGY , 2025 , 44 (10) : 9390-9406 . |
| MLA | Lin, Wenhe et al. "Influence of key opinion leader on the brand advocacy of agricultural product: taking Taobao live streaming as an example" . | CURRENT PSYCHOLOGY 44 . 10 (2025) : 9390-9406 . |
| APA | Lin, Wenhe , Cai, Yunying , Su, Yuechan , Lin, Qiaohua , Lai, Qifu . Influence of key opinion leader on the brand advocacy of agricultural product: taking Taobao live streaming as an example . | CURRENT PSYCHOLOGY , 2025 , 44 (10) , 9390-9406 . |
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以ABC态度模型为理论基础，构建从感知价值的多元维度出发、将文化依恋作为中介变量的游客重游意愿形成机制模型，旨在探讨林业文化遗产地对游客重游意愿的影响。通过收集319份林业文化遗产地的有效问卷，运用结构方程模型对假设进行验证，探讨了变量间影响关系及文化依恋的中介作用。结果表明：林业文化遗产地游客的感知价值各维度正向影响其重游意愿，其中文化认知价值和服务功能价值对重游意愿的作用更强，而景观价值和生态价值虽然也正向影响重游意愿，但其影响程度相对较弱；文化依恋正向影响重游意愿；文化依恋在感知价值与重游意愿间具有中介效应，文化依赖的中介效应强于文化认同。研究为游客感知价值与重游意愿的关系研究提供新思路，也为林业文化遗产地的保护与开发提供了有益补充。
Keyword ：
感知价值 感知价值 文化依恋 文化依恋 林业文化遗产地 林业文化遗产地 重游意愿 重游意愿
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| GB/T 7714 | 徐悦 , 胡淇淇 , 林家君 et al. 林业文化遗产地感知价值对游客重游意愿的影响 [J]. | 林业经济问题 , 2025 , 45 (03) : 289-299 . |
| MLA | 徐悦 et al. "林业文化遗产地感知价值对游客重游意愿的影响" . | 林业经济问题 45 . 03 (2025) : 289-299 . |
| APA | 徐悦 , 胡淇淇 , 林家君 , 陈楠 , 陈潜 , 林榅荷 . 林业文化遗产地感知价值对游客重游意愿的影响 . | 林业经济问题 , 2025 , 45 (03) , 289-299 . |
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以“福建经验”为例，从森林“碳库”经济价值的研究现状出发，基于国家、社会、个人层面，梳理其识别、界定、运营、交换、回馈价值之间的理论逻辑，并结合“福建经验”深入剖析。研究发现：森林“碳库”的经济价值实现能够完成“碳库—钱库—碳库”的价值流转，并且良性的价值实现路径能够推动森林“碳库”实现可持续高质量发展，在固碳增汇中发挥更高质高效的作用。因此，结合发展情况，从“内固、外延、上扩、下沉”4个维度，提出完善森林“碳库”经济价值产生、开发链条、交易机制等方面的建议。
Keyword ：
森林“碳库” 森林“碳库” 碳汇 碳汇 福建经验 福建经验 经济价值实现 经济价值实现
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| GB/T 7714 | 钟金发 , 邓佳露 , 翁志强 et al. 森林“碳库”经济价值实现机制研究 [J]. | 林业经济问题 , 2024 , 44 (01) : 42-50 . |
| MLA | 钟金发 et al. "森林“碳库”经济价值实现机制研究" . | 林业经济问题 44 . 01 (2024) : 42-50 . |
| APA | 钟金发 , 邓佳露 , 翁志强 , 林榅荷 . 森林“碳库”经济价值实现机制研究 . | 林业经济问题 , 2024 , 44 (01) , 42-50 . |
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Research on air pollution, one of the most common environmental factors, has primarily focused on its effects on physical, mental, and cognitive health. However, air pollution-induced achromatic color of an environment, which is a prominent feature of air pollution, has received little attention. This study explored the visual effects of air pollution on the variety-seeking purchase behavior of consumers through two scenario-based experiments and primed manipulation (Study 1 and Study 2) and one natural experiment using data from a local fruit chain store (Study 3). Study 1 tested the main effect of air pollution on the variety-seeking behavior and found that primed air pollution increased variety-seeking when consumers purchased beverages. Study 2 broadened the category and tested the mechanism, and the results indicated that primed air pollution increased the variety of purchased chocolates and demonstrated the mediating effect of the need for arousal. Study 3 tested the boundary condition and extended the external validity with actual purchases. The results revealed that severe air pollution increased the purchased SKUs by 22.9% and visibility reduced the moderation effect. This research extended the literature on the visual effect of air pollution by providing evidence of the effects of air pollution on variety-seeking behavior through the need for arousal. And, product managers could leverage the results by offering a greater variety of goods on days with air pollution to increase sales.
Keyword ：
achromatic color achromatic color air pollution air pollution need for arousal need for arousal variety-seeking variety-seeking visibility visibility
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| GB/T 7714 | Zhang, Han , Huang, Guanling , Lin, Ping et al. Visual effect of air pollution on the need for arousal and variety-seeking behavior [J]. | FRONTIERS IN PSYCHOLOGY , 2024 , 15 . |
| MLA | Zhang, Han et al. "Visual effect of air pollution on the need for arousal and variety-seeking behavior" . | FRONTIERS IN PSYCHOLOGY 15 (2024) . |
| APA | Zhang, Han , Huang, Guanling , Lin, Ping , Chen, Xiuqi , Lin, Wenhe . Visual effect of air pollution on the need for arousal and variety-seeking behavior . | FRONTIERS IN PSYCHOLOGY , 2024 , 15 . |
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