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学者姓名：赖启福
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Abstract ：
Quality promotes agriculture and branding strengthens agriculture. The branding of agricultural product is a driving force for agricultural development and an effective choice for realizing farmers' income, agricultural efficiency and rural development. On the basis of the TAM model and the theory of persuasion knowledge, this paper uses multiple linear regression and stepwise regression to study the influence mechanism of key opinion leader on the brand advocacy of agricultural product from the perspective of key opinion leader. The results show that: key opinion leader' professionalism, product involvement, and interactivity have a significant positive effect on the promotion of agricultural product brands, while reputation has no significant effect on the promotion of agricultural brand advocacy; key opinion leader' professionalism, product involvement, interactivity, and reputation significantly promote consumer trust; and consumer trust plays a partial mediating role in the influence of key opinion leader on the brand advocacy of agricultural product. The study integrates a theoretical model for analyzing the impact of key opinion leader on agricultural brand advocacy, and the findings help complement related research on influencer marketing and agricultural brand advocacy. The conclusions of the study provide suggestions for agribusinesses to carry out brand marketing in new media, which can help create a clear and satisfying online consumption environment for consumers.
Keyword ：
Agricultural product Agricultural product Brand advocacy Brand advocacy Consumer trust Consumer trust Key opinion leader Key opinion leader Live streaming Live streaming
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| GB/T 7714 | Lin, Wenhe , Cai, Yunying , Su, Yuechan et al. Influence of key opinion leader on the brand advocacy of agricultural product: taking Taobao live streaming as an example [J]. | CURRENT PSYCHOLOGY , 2025 , 44 (10) : 9390-9406 . |
| MLA | Lin, Wenhe et al. "Influence of key opinion leader on the brand advocacy of agricultural product: taking Taobao live streaming as an example" . | CURRENT PSYCHOLOGY 44 . 10 (2025) : 9390-9406 . |
| APA | Lin, Wenhe , Cai, Yunying , Su, Yuechan , Lin, Qiaohua , Lai, Qifu . Influence of key opinion leader on the brand advocacy of agricultural product: taking Taobao live streaming as an example . | CURRENT PSYCHOLOGY , 2025 , 44 (10) , 9390-9406 . |
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Technological innovation activities by enterprises benefit their development and contribute significantly to the socioeconomic advancement of society as a whole. The study has developed a tripartite evolutionary game model involving the government, banks, and enterprises, exploring the strategic evolution and mutual influence among these diverse stakeholders throughout the innovation process. Firstly, the study constructs the model based on assumed conditions and conducts stability analysis using model parameters. Furthermore, it calculates the Jacobian determinant and derives four sets of stable strategies during the dynamic game process based on the asymptotic stability conditions. Lastly, parameter simulations are performed to discuss the decision directions of enterprises, banks, and governments under different conditions. The results indicate that when the benefits of using new technologies for enterprises are lower than traditional returns, they will reject innovation adoption. Similarly, banks will only provide innovative financing services if subsidies from government departments support the confirmation costs associated with offering such services. Additionally, excessive government subsidies are detrimental to innovation activities' sustainability, as high fiscal burdens undermine government support incentives. During the innovation process, subsidies and support from banks and government departments significantly impact enterprises. Therefore, the study constructs an evolutionary game model that includes enterprises, banks, and government entities, discussing the mutual influence of these stakeholders throughout the innovation process.
Keyword ：
Innovation activity Innovation activity Numerical analysis Numerical analysis Simulation Simulation Tripartite evolutionary game Tripartite evolutionary game
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| GB/T 7714 | Li, Hufeng , Zhou, Wenhao , Lai, Qifu . Strategic Dynamics of Innovation Support: Evolutionary Game Insights into Firm, Bank, and Government Interactions [J]. | COMPUTATIONAL ECONOMICS , 2025 . |
| MLA | Li, Hufeng et al. "Strategic Dynamics of Innovation Support: Evolutionary Game Insights into Firm, Bank, and Government Interactions" . | COMPUTATIONAL ECONOMICS (2025) . |
| APA | Li, Hufeng , Zhou, Wenhao , Lai, Qifu . Strategic Dynamics of Innovation Support: Evolutionary Game Insights into Firm, Bank, and Government Interactions . | COMPUTATIONAL ECONOMICS , 2025 . |
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The deep integration of the digital economy and the tourism industry has reconstructed the ecological pattern of the industry, and the tourism industry urgently needs to explore ways to improve resilience in the post-epidemic era to cope with uncertainties and risks. Relying on the FIIF framework, this study uses the statistical data of 30 provinces in China to verify the path configuration of the digital economy on the resilience improvement of the tourism industry and the synergistic effect between various variables, aiming to reveal the multi-configuration effect of the digital economy, driving the resilience improvement of the tourism industry, analyzing the regional differentiated path selection mechanism, and providing a theoretical framework and practical guidance for the resilience improvement and digital transformation of the tourism industry. The results show that (1) the variables of "digital infrastructure" and "digital innovation expenditure" constitute the necessary conditions for the high-resilience level of the tourism industry, and "digital talent shortage" and "digital innovation investment" are the key factors for the formation of low-resilience configuration. (2) There are three configuration paths for high resilience, which are manifested in the two types of "digital infrastructure and digital innovation driven type" and "digital infrastructure and digital industry driven type". The low-resilience configuration has three paths and has an asymmetric relationship with high-resilience configuration paths. (3) The tourism industry's resilience configuration in the eastern and central-western regions shows significant differences.
Keyword ：
digital economy digital economy fsQCA fsQCA resilience of tourism industry resilience of tourism industry the new development paradigm the new development paradigm
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| GB/T 7714 | Huang, Jielong , Chen, Chen , Khan, Rabnawaz et al. Research on Path Configuration and Mechanism of Digital Economy-Driven Resilience Enhancement in Tourism Industry [J]. | SUSTAINABILITY , 2025 , 17 (7) . |
| MLA | Huang, Jielong et al. "Research on Path Configuration and Mechanism of Digital Economy-Driven Resilience Enhancement in Tourism Industry" . | SUSTAINABILITY 17 . 7 (2025) . |
| APA | Huang, Jielong , Chen, Chen , Khan, Rabnawaz , Lai, Qifu . Research on Path Configuration and Mechanism of Digital Economy-Driven Resilience Enhancement in Tourism Industry . | SUSTAINABILITY , 2025 , 17 (7) . |
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人工智能作为第四次科技革命的代表性技术，已成为推动旅游业全要素生产率跃迁的重要动力。研究采用Malmquist指数模型测算2011—2024年中国30个省份旅游业全要素生产率，结合Lorenz曲线、Getis-Ord Gi*统计指数等方法，比较人工智能技术的区域差异，探讨人工智能技术对旅游业全要素生产率的影响。结果表明：（1）人工智能技术和旅游业全要素生产率在2011—2024年间均呈增长态势，但空间差异明显，长江中下游和东南沿海地区人工智能发展显著强于全国平均水平，而中部和东北地区的旅游业全要素生产率高于东部和西部地区。（2）人工智能技术对旅游业技术进步和全要素生产率提升具有显著正向影响，但对技术效率作用不明显，分位数回归结果显示，人工智能对全要素生产率的边际效用先减后增。（3）区域异质性分析结果显示，东部、中部和东北地区人工智能技术与旅游业全要素生产率呈正相关关系，但西部地区效应尚未显现。未来，旅游业应借助AI技术开发AIGC场景并增强交互式体验，注重“情感”和“人文”导向；借鉴其他领域的成功经验，通过建立用户画像、构建数字孪生景区等方式，打破低水平循环；加强区域合作，促进人才流动和技术转移，缩小区域间发展差距，改善旅游业全要素生产率。
Keyword ：
AI技术 AI技术 Malmquist指数模型 Malmquist指数模型 全要素生产率 全要素生产率 异质性 异质性 技术效率 技术效率 技术进步 技术进步 旅游业 旅游业
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| GB/T 7714 | 赖启福 , 张翰成 , 陆璐 et al. 智旅兴游：人工智能对旅游业全要素生产率的影响 [J]. | 中国生态旅游 , 2025 , 15 (03) : 463-478 . |
| MLA | 赖启福 et al. "智旅兴游：人工智能对旅游业全要素生产率的影响" . | 中国生态旅游 15 . 03 (2025) : 463-478 . |
| APA | 赖启福 , 张翰成 , 陆璐 , 李虎峰 , 黄杰龙 . 智旅兴游：人工智能对旅游业全要素生产率的影响 . | 中国生态旅游 , 2025 , 15 (03) , 463-478 . |
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以组织韧性理论为基础，围绕日常运营韧性、突发事件处理韧性、反应结果韧性3个维度，构建农民林业专业合作社组织韧性的评价指标体系。根据该指标体系，对福建省142个农民林业专业合作社进行问卷调查。将CRITIC权重法与熵值法相结合，计算组合权重，确定各指标权重，得出被调查的各农民林业专业合作社组织韧性的综合评价值，再进行聚类分析。结果表明：合作社组织架构合理性、林业机械化程度、林业社会化服务体系情况、林业基础设施建设情况、对市场信息反馈的及时性和准确度、日常林业技术培训频率、培训内容丰富度、适应创业环境变化与挑战、销售渠道稳定性、获得表彰次数等指标原始值均值偏低。被调查的福建省农民林业专业合作社的组织韧性水平综合评价值，最大值为0.624 5,最小值为0.181 4,得分的均值为0.373 1,总体尚需提升，各样本合作社得分较集中。在上述研究基础上，提出了要加强合作社日常规范管理、强化培训学习，提升社长组织管理能力；做好资源储备、完善风险预警管理、提高突发事件应对能力；优化经营策略、提高生产效率、改善运营管理；创新拓展销售渠道和社会关系网络、延伸产业链，加大创新力度等对策建议。
Keyword ：
农民林业专业合作社 农民林业专业合作社 福建省 福建省 组织韧性 组织韧性
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| GB/T 7714 | 许驰 , 洪灵捷 , 王凌宇 et al. 农民林业专业合作社的组织韧性评价及提升策略研究——基于福建省的调查 [J]. | 林业经济问题 , 2025 , 45 (02) : 150-162 . |
| MLA | 许驰 et al. "农民林业专业合作社的组织韧性评价及提升策略研究——基于福建省的调查" . | 林业经济问题 45 . 02 (2025) : 150-162 . |
| APA | 许驰 , 洪灵捷 , 王凌宇 , 陈丽婷 , 赖启福 . 农民林业专业合作社的组织韧性评价及提升策略研究——基于福建省的调查 . | 林业经济问题 , 2025 , 45 (02) , 150-162 . |
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Rural tourism plays an important role in promoting high-quality development of rural industries and improving farmers' subjective well-being. This study incorporates psychological theory into the Sustainable Livelihoods Framework (SLF) to construct a theoretical model of the impact of rural tourism on farmers' subjective wellbeing. The study used farmers' livelihood capital and strategies as mediating variables and applied PLS-SEM to analyze the impact pathways and degrees of rural tourism on farmers' subjective well-being. The findings indicate: (1) Rural tourism has a significant positive impact on farmers' subjective well-being, with a direct effect of 0.307 and a total effect of 0.544. This indicates that rural tourism is highly effective in enhancing farmers' psychological satisfaction and overall sense of well-being. (2) In terms of indirect effects, the development of rural tourism stimulates the transformation of farmers' psychological resources and drives the multi-dimensional positive adjustment of farmers' livelihood strategies by building economic security through physical and financial capital, enhancing self-efficacy through human and social capital, and strengthening identity recognition through cultural capital. This dynamic process, based on resource integration and capacity restructuring, not only meets farmers' basic needs such as physiological and safety needs, but also satisfies higher-level needs such as belonging and love, respect, and self-actualization, thereby promoting the improvement of farmers' subjective well-being. These research findings provide psychological theoretical support for policymakers, assisting them in designing rural tourism development strategies that better align with farmers' psychological needs and behavioral patterns, thereby promoting the sustainable improvement of farmers' subjective well-being.
Keyword ：
Farmers' livelihood Farmers' livelihood Farmers' subjective well-being Farmers' subjective well-being PLS-SEM PLS-SEM Rural tourism Rural tourism
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| GB/T 7714 | Lin, Xiuzhi , Lai, Qifu . How does rural tourism affect farmers' subjective well-being? The mediating role of farmers' livelihoods [J]. | ACTA PSYCHOLOGICA , 2025 , 261 . |
| MLA | Lin, Xiuzhi et al. "How does rural tourism affect farmers' subjective well-being? The mediating role of farmers' livelihoods" . | ACTA PSYCHOLOGICA 261 (2025) . |
| APA | Lin, Xiuzhi , Lai, Qifu . How does rural tourism affect farmers' subjective well-being? The mediating role of farmers' livelihoods . | ACTA PSYCHOLOGICA , 2025 , 261 . |
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以武夷山国家森林公园周边8个村镇中的社区居民为调研对象，综合运用云模型、异质性分析、QCA等方法，探讨社区居民参与森林旅游价值共创意愿的影响因素及其产生影响的组合方式。结果表明：社区居民认可森林旅游发展所带来的经济效益，同时也担忧森林旅游开发过程中可能产生的环境破坏、文化冲突和社区矛盾等负面影响。社区居民参与森林旅游价值共创意愿存在异质性，社区居民的参与意愿在亲友参与森林旅游项目或家庭成员为干部的情况下，会受到显著的负面影响，耕地面积与住房面积对居民价值共创意愿有显著正面影响。文化程度和邻里关系对社区居民参与森林旅游价值共创意愿具有普遍影响，反映了教育和社交因素在塑造个体态度和行为中的关键作用。因此，为了实现森林旅游的可持续发展，政府应通过立法和政策引导，限制森林旅游的过度开发，同时确保环境和文化的保护，提供教育和培训机会，建立公平的利益分配机制，提升社区居民的参与意愿；社区则需要积极参与旅游规划和管理，确保环境和文化的保护，通过教育和培训提升居民参与能力，同时维护良好的邻里关系，增强社区凝聚力；社区居民需要积极参与森林旅游的规划和管理，建立良好的社交网络，承担起环境和文化保护的责任。
Keyword ：
主观感知 主观感知 价值共创 价值共创 森林旅游 森林旅游 社区居民 社区居民
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| GB/T 7714 | 范志伟 , 陈舒莹 , 张敬唯 et al. 主观感知视角下社区居民参与森林旅游价值共创意愿研究 [J]. | 林业经济问题 , 2024 , 44 (01) : 96-105 . |
| MLA | 范志伟 et al. "主观感知视角下社区居民参与森林旅游价值共创意愿研究" . | 林业经济问题 44 . 01 (2024) : 96-105 . |
| APA | 范志伟 , 陈舒莹 , 张敬唯 , 杨国荣 , 赖启福 . 主观感知视角下社区居民参与森林旅游价值共创意愿研究 . | 林业经济问题 , 2024 , 44 (01) , 96-105 . |
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Agricultural, rural, and farmer-related issues are of pivotal importance, significantly influencing the evolution of our party, nation, and state. Central to these multifaceted issues, the farmer's plight is three-fold: low earnings, the hardship of income augmentation, and a pronounced socioeconomic divide between rural and urban areas. The crux of resolving these agricultural, rural, and farmer-related issues lies in elevating the income levels of farmers. Utilizing data from the China Family Panel Studies (CFPS) 2018, this study probes the influence of social capital on the earnings of rural dwellers and delves into the intermediary role of non-agricultural employment. The findings indicate a substantial and positive correlation between social capital and rural income. The conclusions remain robust even after applying instrumental variable methods to counteract endogeneity. Mediation analysis reveals that social capital significantly boosts opportunities for non-agricultural employment, which, in turn, enhances the income of rural residents. Therefore, the roles of social capital and non-agricultural employment in income augmentation warrant careful consideration.
Keyword ：
Income of rural residents Income of rural residents Mediating effect Mediating effect Non-agricultural employment Non-agricultural employment Social capital Social capital
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| GB/T 7714 | Yang, Changlin , Zhou, Dingjie , Zou, Miaoling et al. The impact of social capital on rural residents ' income and its mechanism analysis -Based on the intermediary effect test of non-agricultural employment [J]. | HELIYON , 2024 , 10 (14) . |
| MLA | Yang, Changlin et al. "The impact of social capital on rural residents ' income and its mechanism analysis -Based on the intermediary effect test of non-agricultural employment" . | HELIYON 10 . 14 (2024) . |
| APA | Yang, Changlin , Zhou, Dingjie , Zou, Miaoling , Yang, Xianliang , Lai, Qifu , Liu, Feixiang . The impact of social capital on rural residents ' income and its mechanism analysis -Based on the intermediary effect test of non-agricultural employment . | HELIYON , 2024 , 10 (14) . |
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Numerous ecological issues will arise from the expansion of tourism-related infrastructure and activities, potentially having a major effect on the ecosystem. However, its impact on landscape ecological risk (LER) is still poorly understood. Taking the Min River Basin as an example, an improved LER evaluation method was adopted in this study, which uses landscape disturbance based on landscape pattern and incorporates ecosystem services (ESs) represent landscape vulnerability. On this basis, the impacts of tourism-related infrastructure and activities on ecology environment were comprehensively considered, and buffer zone analysis, scenario analysis, response index (RI), and the bivariate Moran's I approaches were applied to identify the spatio-temporal evolution characteristics of LER under tourism interference. The results show that: (1) The Min River Basin's LER from 2000 to 2020 demonstrates a trend of gradually decreased, primarily in the middle and low risk areas. Most of the areas where scenic spots and roads are located are high risk areas, suggesting that tourism disturbances negatively affect LER. (2) There is a spatial gradient effect associated with the influence of tourism infrastructure on LER, and the impact degree varies throughout different tourism infrastructure. (3) The difference of scenic spots causes diverse degrees of LER. Through comparison, it is found that the LER of high-grade and cultural scenic spots is larger than that of low-grade and natural scenic spots. The quantitative results of the RI show that the values inside the influence zones of scenic spots and roads are 5 times and 9 times more than the values outside, respectively. This suggests that tourism infrastructure increases LER. (4)There is a spatial correlation between LER and tourism activities intensity. In order to offer a scientific reference for balancing local tourism development and ecological environmental conservation, this study develops a more thorough and rigorous research framework of the impact of tourism on LER.
Keyword ：
Landscape ecological risk Landscape ecological risk Tourism activities Tourism activities Tourism disturbance Tourism disturbance Tourism infrastructure Tourism infrastructure
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| GB/T 7714 | Lin, Yuying , Jin, Yidong , Lin, Mingshui et al. Exploring the spatial and temporal evolution of landscape ecological risks under tourism disturbance: A case study of the Min River Basin, China [J]. | ECOLOGICAL INDICATORS , 2024 , 166 . |
| MLA | Lin, Yuying et al. "Exploring the spatial and temporal evolution of landscape ecological risks under tourism disturbance: A case study of the Min River Basin, China" . | ECOLOGICAL INDICATORS 166 (2024) . |
| APA | Lin, Yuying , Jin, Yidong , Lin, Mingshui , Wen, Linsheng , Lai, Qifu , Zhang, Fazi et al. Exploring the spatial and temporal evolution of landscape ecological risks under tourism disturbance: A case study of the Min River Basin, China . | ECOLOGICAL INDICATORS , 2024 , 166 . |
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开发主体在乡村旅游发展中发挥重要作用，但利益主体间诉求存在差异，并由此产生不同决策与行为，可能为乡村旅游可持续发展造成挑战。研究构建演化博弈模型，仿真分析基层政府、乡村精英和社区居民三方博弈，发现：（1）在乡村旅游开发决策过程中三方主体均呈现出追求利益最大化，同时降低自身成本投入的意图，可能导致开发策略的分歧。（2）在乡村旅游开发过程中，基层政府的决策主要受到奖励成本、治理收益和声誉损失等因素的影响，乡村精英的决策则主要受到开发项目的额外成本支出、乡村旅游项目带来的回报、投机行为的收益、损失等因素的影响，社区居民的参与决策主要取决于参与成本，高投入、低收益是削弱各主体乡村旅游开发积极性的核心因素。（3）开发初期，各种前期投入加大财政负担，降低基层政府积极支持乡村旅游的意愿，并导致乡村精英的投机行为；开发中后期，政策奖励门槛升高、项目同质化、收入减少，社区居民参与意愿有限，不愿配合，为获取投机收益，乡村精英可能会放弃努力开发乡村旅游项目的策略。研究通过分析各方行为的影响因素，提出乡村旅游不同阶段的策略调整建议，优化乡村旅游项目开发管理，促进可持续发展。
Keyword ：
乡村旅游 乡村旅游 仿真分析 仿真分析 利益主体 利益主体 利益机制 利益机制 奖励成本 奖励成本 投机收益 投机收益 演化博弈 演化博弈
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| GB/T 7714 | 赖启福 , 李虎峰 , 李春硕 et al. 乡村旅游开发主体的利益博弈过程及其仿真分析 [J]. | 中国生态旅游 , 2024 , 14 (03) : 604-620 . |
| MLA | 赖启福 et al. "乡村旅游开发主体的利益博弈过程及其仿真分析" . | 中国生态旅游 14 . 03 (2024) : 604-620 . |
| APA | 赖启福 , 李虎峰 , 李春硕 , 姜楠 , 林明水 . 乡村旅游开发主体的利益博弈过程及其仿真分析 . | 中国生态旅游 , 2024 , 14 (03) , 604-620 . |
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