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学者姓名：杜娟
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Heritage tourism related to sports events is widely recognized as a new paradigm of integration between culture, sports, and tourism. By combining sports events with world heritage sites, it attracts more tourists to pay attention to world heritage, serving as an important practice for the protection and sustainable development of world cultural heritage. However, the academic community still lacks discussions on its composition and impact effects. This study, based on the event of the 2022 Yongding Tulou Marathon in Fujian, constructs a multiple impact model of sports event events on tourist loyalty to heritage sites, integrating social and market perspectives. It follows the logic of "recognition-emotion-behavior" and uses PLS-SEM for empirical testing. PLS-MGA is conducted based on tourist demographic characteristics to explore the impact of different consumer group characteristics on the influencing paths. The results show: (1) The image of sports events is an important factor affecting tourist loyalty and the image of heritage sites, but it is difficult to directly influence tourists' sense of place attachment; (2) The image of heritage is more deeply rooted in the heart, prompting tourists to develop loyalty and attachment to the heritage site, while attachment can also directly stimulate tourist loyalty; (3) The image of sports events can enhance the cognitive image of heritage through positive tourist experiences, thereby improving tourist loyalty to the heritage site. Additionally, the image of sports events can also stimulate tourists' heritage image and sense of place attachment, ultimately strengthening loyalty to the heritage site; (4) Demographic variables such as gender, age, frequency of participation, and monthly running distance are key factors affecting the mechanism through which the image of sports events influences destination loyalty. The research findings not only reveal the theoretical process of how the image of event events influences multiple behaviors of tourists at heritage sites but also provide a comprehensive perspective and methodological tools for the study of sustainable development of world heritage sites. They also offer theoretical references for managers to effectively leverage the positive effects of developing sports tourism projects in heritage tourism destinations.
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| GB/T 7714 | Du, Juan , Zheng, Guifeng , Liang, Jingxuan et al. Research on the impact of sports event image on tourism loyalty in heritage sites: An empirical study based on the Yongding Tulou marathon [J]. | PLOS ONE , 2025 , 20 (6) . |
| MLA | Du, Juan et al. "Research on the impact of sports event image on tourism loyalty in heritage sites: An empirical study based on the Yongding Tulou marathon" . | PLOS ONE 20 . 6 (2025) . |
| APA | Du, Juan , Zheng, Guifeng , Liang, Jingxuan , Ma, Yongqiang . Research on the impact of sports event image on tourism loyalty in heritage sites: An empirical study based on the Yongding Tulou marathon . | PLOS ONE , 2025 , 20 (6) . |
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研究背景:近年来,美、德、英、澳、日等国家均开始重视户外教育,开展户外冒险教育课程(OAEP)。它是一门强调人际之间(沟通、合作、信任、冲突解决、问题解决和领导影响)与个人内在关系(自我概念、灵性、信心和自我效能)的课程,通过设计户外冒险活动促使参与团队或个人完成具有挑战、冒险及带来新成长经验的任务,使参与者发展出完成任务所需要的能力,如决策、判断、合作、沟通及信任等(Priest, 1999a)。另外,它的课程理念与我国近年来所倡导的学生体育素养培育相吻合。研究目的:旨在探讨OAEP课程的融入,对大学生生活效能与领导力发展的影响。研究方法:采用不等组前─后测准实验设计,以XX大学体育必修课的学生为对象,针对同一项目的体育课,以有无设计OAEP课程为标准,将其划分为实验组和对照组,并在其中随机各抽取1个班级做为研究对象。实验周期为1学期,总计16周,辅以冒险教育生活效能与领导力发展的2个量表检验课程成效。结果:有参加OAEP课程设计的实验组参与者的后测分数,在冒险教育生活效能量表及6个维度与领导力发展量表及其7个维度上的后测分数增长上均优于控制组,其中冒险教育生活效能总量表及其5个维度:「情绪控制」、「成就动机」、「社交领导」、「自信心」与「主动积极」;领导力发展总量表及其7个维度:「自我觉察」、「承诺」、「协同合作」、「共同目标」、「以礼相争」、「社会责任」与「改变」之后测得分均较控制组为高,并达显著性差异。与此同时,根据实验组的效果量结果发现参与者者冒险教育生活效能与领导力发展表现为轻度到中度的正向改变尤为突出。研究结论:OAEP课程的融入,能够增进大学生的生活效能与领导力发展,另外,进一步说明OAEP融入体育课程可促进大学生生活效能与领导力发展的养成。
Keyword ：
情绪控制 情绪控制 成就动机 成就动机 社交领导 社交领导 积极主动 积极主动
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| GB/T 7714 | 杜娟 , 郑桂凤 . 户外冒险教育课程对大学生生活效能与领导力发展研究 [C] //第十三届全国体育科学大会 . 2023 . |
| MLA | 杜娟 et al. "户外冒险教育课程对大学生生活效能与领导力发展研究" 第十三届全国体育科学大会 . (2023) . |
| APA | 杜娟 , 郑桂凤 . 户外冒险教育课程对大学生生活效能与领导力发展研究 第十三届全国体育科学大会 . (2023) . |
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People mostly engage in sports to participate in tourism activities, and it is therefore worthy of deep consideration why people are so enthusiastic and what their internal motivation is, especially in the context of the normalization of COVID-19 prevention. Consequently, this study aimed to investigate the relationship between self-expressiveness and subjective well-being from the perspective of consumers in participatory sports events. Methods: We developed a self-expressive model for consumers in participatory sports events based on the eudaimonistic identity theory, taking samples of non-local individuals who participated in the Fuzhou International Marathon in 2021. Results: (1) Self-expressive model assumes that a consumer's participation in sports activities is symbolic of their identity and status. (2) Consumers self-expressiveness relies on perceived difficulty of the activity, effort perception, importance perception, and potential for self-realization. (3) Self-expressiveness moderates the relationship between hedonic enjoyment and subjective well-being. As self-expressiveness is highly related to hedonic enjoyment, it plays an important role in personal happiness. Conclusions: (1) Sporting event managers should attach great importance to the formulation and implementation of self-expressive activities to enhance the events, encourage consumers to participate in competitions of medium difficulty, and absorb competitive alternatives or activities of different difficulty levels. (2) They should highlight the realization of the "ideal self" and pay attention to the skill-level training of consumers. (3) They should plan diversified target plans (entertainment, experience, or learning skills) to respond to consumers with different target orientations.
Keyword ：
COVID-19 COVID-19 eudaimonistic identity theory eudaimonistic identity theory event tourism industry event tourism industry self-expressiveness self-expressiveness subjective well-being subjective well-being
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| GB/T 7714 | Du, Juan , Zheng, Guifeng . Sports Tourism Sustainability in Times after COVID-19: Analysis of the Behavior of Participatory Event Consumers [J]. | SUSTAINABILITY , 2023 , 15 (12) . |
| MLA | Du, Juan et al. "Sports Tourism Sustainability in Times after COVID-19: Analysis of the Behavior of Participatory Event Consumers" . | SUSTAINABILITY 15 . 12 (2023) . |
| APA | Du, Juan , Zheng, Guifeng . Sports Tourism Sustainability in Times after COVID-19: Analysis of the Behavior of Participatory Event Consumers . | SUSTAINABILITY , 2023 , 15 (12) . |
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Objective: To identify the internal mechanism of the relationship between physical activity and mental health in home exercises. Methods: Participants were 2233 college students with an average age of 19.34 (SD = 1.07) recruited from southern China using analysis of variance (ANOVA) and hierarchical multiple regression. They completed the college student physical activity questionnaire, regulatory emotional self-efficacy scale (RES) and Symptom Checklist (SCL-90) to explore the internal mechanism of the relationship between home exercises and mental health in the context of fitness campaign. Results: Statistical analysis based on ANOVA and hierarchical multiple regression, and the results showed that gender differences is a critical factor influencing the effectiveness of home exercise on mental health in college students. Furthermore, individuals with regulatory emotional self efficacy are more likely to keep exercising, which may stimulate the positive effect on enhancing mental health. Conclusion: Variable of emotion regulation efficacy play an important role in promoting college students positive emotions, stimulating potential, and improving physical and mental health. Further to advocate sports interventions for home-stay groups to improve their control of emotions, thereby reducing their anxiety and depression in the face of unexpected events.
Keyword ：
COVID-19 COVID-19 home exercise home exercise mental health informatics mental health informatics regulatory emotional self-efficacy regulatory emotional self-efficacy
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| GB/T 7714 | Xu, Zhenghong , Du, Juan . A mental health informatics study on the mediating effect of the regulatory emotional self-efficacy [J]. | MATHEMATICAL BIOSCIENCES AND ENGINEERING , 2021 , 18 (3) : 2775-2788 . |
| MLA | Xu, Zhenghong et al. "A mental health informatics study on the mediating effect of the regulatory emotional self-efficacy" . | MATHEMATICAL BIOSCIENCES AND ENGINEERING 18 . 3 (2021) : 2775-2788 . |
| APA | Xu, Zhenghong , Du, Juan . A mental health informatics study on the mediating effect of the regulatory emotional self-efficacy . | MATHEMATICAL BIOSCIENCES AND ENGINEERING , 2021 , 18 (3) , 2775-2788 . |
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参考国内外专家学者的理论,尝试将风险管理应用在学校体育的实务上,以唤起学校体育界人士对风险管理的认知与重视。通过对风险管理理念基本框架的了解、风险管理概念的厘清、管理的过程与应因策略及风险实务的探讨等,针对体育教师课程设计提出相关建议,即将风险管理的理念融入课程,力争为学生提供安全的学习环境。
Keyword ：
体育管理 体育管理 体育课程 体育课程 活动设计 活动设计 管理策略 管理策略 风险管理 风险管理
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| GB/T 7714 | 杜娟 , 郑桂凤 , 陈茂群 . 风险管理在学校体育中应用理论与实务推进研究 [J]. | 体育科技 , 2021 , 42 (01) : 151-152,154 . |
| MLA | 杜娟 et al. "风险管理在学校体育中应用理论与实务推进研究" . | 体育科技 42 . 01 (2021) : 151-152,154 . |
| APA | 杜娟 , 郑桂凤 , 陈茂群 . 风险管理在学校体育中应用理论与实务推进研究 . | 体育科技 , 2021 , 42 (01) , 151-152,154 . |
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Research has indicated that consumers who possess a purchase intention have a greater exploratory buying behavior tendency. However, the background introduction of new technology products such as wearable devices has not received sufficient research attention. Accordingly, the present study proposes that there is a positive relationship between purchase intention and exploratory buying behavior tendency, using sport involvement as a moderator. A total of 302 valid questionnaires were collected in Taiwan with an effective recovery rate of 60.4%. We found that there was a significant positive correlation among exploratory buying behavior tendency, exploratory acquisition of products, exploratory information seeking, sport involvement and purchase intention. Moreover, purchase intention significantly predicted the change in exploratory buying behavior tendency. In addition, purchase intention and sport involvement have a significant interaction effect in predicting the change in exploratory buying behavior tendency. Specifically, the positive relationship between purchase intention and the change in exploratory buying behavior tendency increased especially for consumers who felt lower sport involvement. Implications and applications of the study findings are discussed.
Keyword ：
ACCEPTANCE ACCEPTANCE MEDIATING ROLE MEDIATING ROLE NOVELTY NOVELTY SEEKING SEEKING
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| GB/T 7714 | Du, Juan , Chen, Mei-Yen , Wu, Yu-Feng . Consumers' purchasing intention and exploratory buying behavior tendency for wearable technology: The moderating role of sport involvement [J]. | PROCEEDINGS OF THE 2019 INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND SYSTEMS MANAGEMENT (IESM 2019) , 2019 : 767-772 . |
| MLA | Du, Juan et al. "Consumers' purchasing intention and exploratory buying behavior tendency for wearable technology: The moderating role of sport involvement" . | PROCEEDINGS OF THE 2019 INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND SYSTEMS MANAGEMENT (IESM 2019) (2019) : 767-772 . |
| APA | Du, Juan , Chen, Mei-Yen , Wu, Yu-Feng . Consumers' purchasing intention and exploratory buying behavior tendency for wearable technology: The moderating role of sport involvement . | PROCEEDINGS OF THE 2019 INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND SYSTEMS MANAGEMENT (IESM 2019) , 2019 , 767-772 . |
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Purpose: The purpose of this paper is to explore the self-categorization theory of sports consumer behaviors. This research proposed a conceptual model delineating the social psychology of basketball fans during watching basketball games. Methods: An questionnaire with a convenience sample is designed for surveying fans of Chinese Taipei Basketball team in the FIBA Asia Basketball World Cup qualification. Structural equation modeling, including confirmatory factor analysis (CFA) and path analysis validated and confirmed the relationships between constructs in the model. Findings: Results indicated that Taiwanese fan identification is completely mediated in two factors: team image and supporter loyalty. There is a significantly negative predicting effect of correlation between fan identification and supporter satisfaction. However, the result still had correlation to the cultural difference with countries as research in the past. The factor of fan identification influenced fans' satisfaction towards the team they support. Discussion: The research concluded with suggestions for Taiwanese sports consumers to clarify their self-categorization and interpreted the factor that influenced fans' support to the team. The research also indicated that the variation in sports consumers from different countries and cultures affected fans' satisfaction level of their support. The questionnaire of this research was adopted by cross-sectional study approach. The result only came from a single sports event and therefore, it cannot be applied in other sports field. Longitudinal survey was suggested in the future research for professional basketball games with a view to deeply understanding the process of fans' self-categorization.
Keyword ：
SOCIAL IDENTITY THEORY SOCIAL IDENTITY THEORY TEAM IDENTIFICATION TEAM IDENTIFICATION
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| GB/T 7714 | Wang, Fong-Jia , Chen, Chih-Fu , Lu, Yu-Cheng et al. An examination of self-categorization of sports consumer behaviors: The mediating role of Taiwanese basketball fans [J]. | PROCEEDINGS OF THE 2019 INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND SYSTEMS MANAGEMENT (IESM 2019) , 2019 : 400-404 . |
| MLA | Wang, Fong-Jia et al. "An examination of self-categorization of sports consumer behaviors: The mediating role of Taiwanese basketball fans" . | PROCEEDINGS OF THE 2019 INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND SYSTEMS MANAGEMENT (IESM 2019) (2019) : 400-404 . |
| APA | Wang, Fong-Jia , Chen, Chih-Fu , Lu, Yu-Cheng , Du, Juan . An examination of self-categorization of sports consumer behaviors: The mediating role of Taiwanese basketball fans . | PROCEEDINGS OF THE 2019 INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND SYSTEMS MANAGEMENT (IESM 2019) , 2019 , 400-404 . |
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Purpose: The purpose of this paper is to explore the self-categorization theory of sports consumer behaviors. This research proposed a conceptual model delineating the social psychology of basketball fans during watching basketball games. Methods: An questionnaire with a convenience sample is designed for surveying fans of Chinese Taipei Basketball team in the FIBA Asia Basketball World Cup qualification. Structural equation modeling, including confirmatory factor analysis (CFA) and path analysis validated and confirmed the relationships between constructs in the model. Findings: Results indicated that Taiwanese fan identification is completely mediated in two factors: team image and supporter loyalty. There is a significantly negative predicting effect of correlation between fan identification and supporter satisfaction. However, the result still had correlation to the cultural difference with countries as research in the past. The factor of fan identification influenced fans' satisfaction towards the team they support. Discussion: The research concluded with suggestions for Taiwanese sports consumers to clarify their self-categorization and interpreted the factor that influenced fans' support to the team. The research also indicated that the variation in sports consumers from different countries and cultures affected fans' satisfaction level of their support. The questionnaire of this research was adopted by cross-sectional study approach. The result only came from a single sports event and therefore, it cannot be applied in other sports field. Longitudinal survey was suggested in the future research for professional basketball games with a view to deeply understanding the process of fans' self-categorization.
Keyword ：
basketball fans basketball fans identification positively component identification positively component sports consumer behavior sports consumer behavior
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| GB/T 7714 | Wang, Fong-Jia , Chen, Chih-Fu , Lu, Yu-Cheng et al. An examination of self-categorization of sports consumer behaviors: The mediating role of Taiwanese basketball fans [J]. | PROCEEDINGS OF THE 2019 INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND SYSTEMS MANAGEMENT (IESM 2019) , 2019 : 400-404 . |
| MLA | Wang, Fong-Jia et al. "An examination of self-categorization of sports consumer behaviors: The mediating role of Taiwanese basketball fans" . | PROCEEDINGS OF THE 2019 INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND SYSTEMS MANAGEMENT (IESM 2019) (2019) : 400-404 . |
| APA | Wang, Fong-Jia , Chen, Chih-Fu , Lu, Yu-Cheng , Du, Juan . An examination of self-categorization of sports consumer behaviors: The mediating role of Taiwanese basketball fans . | PROCEEDINGS OF THE 2019 INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND SYSTEMS MANAGEMENT (IESM 2019) , 2019 , 400-404 . |
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Abstract ：
Research has indicated that consumers who possess a purchase intention have a greater exploratory buying behavior tendency. However, the background introduction of new technology products such as wearable devices has not received sufficient research attention. Accordingly, the present study proposes that there is a positive relationship between purchase intention and exploratory buying behavior tendency, using sport involvement as a moderator. A total of 302 valid questionnaires were collected in Taiwan with an effective recovery rate of 60.4%. We found that there was a significant positive correlation among exploratory buying behavior tendency, exploratory acquisition of products, exploratory information seeking, sport involvement and purchase intention. Moreover, purchase intention significantly predicted the change in exploratory buying behavior tendency. In addition, purchase intention and sport involvement have a significant interaction effect in predicting the change in exploratory buying behavior tendency. Specifically, the positive relationship between purchase intention and the change in exploratory buying behavior tendency increased especially for consumers who felt lower sport involvement. Implications and applications of the study findings are discussed.
Keyword ：
consumption characteristics consumption characteristics industry analysis industry analysis product lifecycle product lifecycle
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| GB/T 7714 | Du, Juan , Chen, Mei-Yen , Wu, Yu-Feng . Consumers' purchasing intention and exploratory buying behavior tendency for wearable technology: The moderating role of sport involvement [J]. | PROCEEDINGS OF THE 2019 INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND SYSTEMS MANAGEMENT (IESM 2019) , 2019 : 767-772 . |
| MLA | Du, Juan et al. "Consumers' purchasing intention and exploratory buying behavior tendency for wearable technology: The moderating role of sport involvement" . | PROCEEDINGS OF THE 2019 INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND SYSTEMS MANAGEMENT (IESM 2019) (2019) : 767-772 . |
| APA | Du, Juan , Chen, Mei-Yen , Wu, Yu-Feng . Consumers' purchasing intention and exploratory buying behavior tendency for wearable technology: The moderating role of sport involvement . | PROCEEDINGS OF THE 2019 INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND SYSTEMS MANAGEMENT (IESM 2019) , 2019 , 767-772 . |
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运用实验法在高校公共体育教学和课外活动中实施契约学习,验证该法对促进学生体育锻炼养成、掌握运动技能、改善体质健康等方面的成效。研究结果表明,大学生实施契约学习的效果明显优于非契约式学习,男生的自我契约效果更为显著,多人契约的方式进行体育学习与锻炼更适宜女生;契约式体育学习有益于高校学生改善身体机能状况,保持身体形态、控制体重、降低肥胖率、促进身体发育等;契约式体育学习还有助于大学生掌握运动技能,相较之男生,女生的促进效果更为显著。
Keyword ：
契约式学习 契约式学习 实验研究 实验研究 高校公共体育教学 高校公共体育教学
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| GB/T 7714 | 杜娟 . 契约学习在高校公共体育教学中应用的实践研究——以福建农林大学为例 [J]. | 四川体育科学 , 2016 , 35 (06) : 109-113,127 . |
| MLA | 杜娟 . "契约学习在高校公共体育教学中应用的实践研究——以福建农林大学为例" . | 四川体育科学 35 . 06 (2016) : 109-113,127 . |
| APA | 杜娟 . 契约学习在高校公共体育教学中应用的实践研究——以福建农林大学为例 . | 四川体育科学 , 2016 , 35 (06) , 109-113,127 . |
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